As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits. As photographer entrepreneurs, we are responsible for many moving parts. And most of it involves more than the … [Read more...] about 5 Business-Killing Mistakes You’re Making Every Day
Archives for January 2018
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a more subtle approach, you might even find that you generate more … [Read more...] about The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It
The Art of Social Proof
The proof is in the pudding, or rather, the proof is in the Social Proof! If you want to earn top dollar for your photography services, it’s clear you’ll first have to become the go-to expert in your niche. The key is not to be a photographer in your marketplace, but "The Photographer". Your job is to own a piece of your potential client's mind, so when they think of a … [Read more...] about The Art of Social Proof
Setting the Stage for Success
It is important for you to set your own stage as you venture into a new year. In this episode, we talk about what you can begin doing now to set your own stage and expectations for the year, so you can build momentum for a successful year! … [Read more...] about Setting the Stage for Success