There is a big difference between running a business and being self-employed. Unfortunately, many entrepreneurs run into the trap of running their business with a self-employment mindset. In this Tog Talks episode, Paul and Melissa discuss the difference between a self-employment attitude and a business owner attitude and 3 simple ways to not only shift your mindset, but … [Read more...] about Build a Business, Not another Job
Archives for March 2018
Fear-Based Decisions Are Bad for Business
At one point, every photographer will find themselves in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you … [Read more...] about Fear-Based Decisions Are Bad for Business
Email Subject Lines That Increase Your Open Rates
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest photography special or package Your helpful session tips That epic blog post you just wrote The trouble is, you only have about two seconds to entice a reader to open … [Read more...] about Email Subject Lines That Increase Your Open Rates