You’ve got a wealth of information in that beautiful brain of yours but are you using it to better serve your business? There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you increase the ways to share your knowledge, you can attract more clients while earning more income at the same time.
Let’s delve into the details…
Step One: Written Content
We assume you have dozens of blog posts, short reports, or even an ebook written, since most people start with the written word when creating content. One way to repurpose these blog posts and reports is to sort them into similar categories or by similar topics and combine them into an ebook which you can then sell on Amazon. Or maybe these topics lend themselves more to a printed workbook with blank pages which your clients can write on and take notes. You haven’t written brand new content; you’ve just organized previous content and given it a new cover.
Step Two: Video
Take these same blog posts and reports and create short videos on each subject. Post these videos on your YouTube channel and cross promote them on Facebook with links leading back to your website. If video frightens you because you don’t want to be on camera, create PowerPoint slides with the text and then you have the choice of recording a voice over (with your own voice, of course) or simply adding some royalty-free background music that plays while the slides advance. Another video option is to have animation created based on the subject matter. That is more costly than being in front of the camera but it’s also a way to garner attention.
Not everyone is an avid reader and using video helps build that personal relationship between you and your potential clients. It’s most powerful if you get on camera because not only can they put a face to the name but they can hear your voice, your inflections, and your personality.
If you’re a real talker instead of natural writer, get out the camera and start recording your videos. Then send it to a transcriptionist who will turn it into the written word. Instant blog post or short report!
Step Three: Audio
Turn your blog posts, reports, or ebook into an audio file. Audio books are incredibly popular and you can sell that on your website or via a site like Audible. Other recordings can be bundled together into an audio class, a free download opt-in gift, or as a teleclass. If your specialty is motivational or inspirational, record daily motivational audios and for a monthly subscription they will be delivered to your clients who subscribe.
You can also follow the above advice and work backwards, starting with recording the audios and having them transcribed into blog posts, email series, or social media posts.
Repurpose Your Way to Passive Income
Combining your current content into different forms now gives you the opportunity to sell these as passive income streams. Keep in mind that different people have different ways of learning and absorbing material, so covering your bases between written, video and audio options is appealing.
Repurposed content can also help you nurture relationships with your clients and prospects. It’s a way to connect with people in different ways and have touchpoint with them along their customer journey. You can let your clients know about your content through emails. We use workflows in 17hats to automate this process, so it becomes an easy system to connect with our clients and give them value on a regular and consistent basis.
By repurposing content, you will not only work smarter not harder. Your content will have the ability to be consumed in different ways, which will reach a wider audience. You also will give value to your audience on a consistent basis to build a like, know and trust factor that may eventually lead to a prospect purchasing your product or service. Repurposing content has many benefits, and it all starts by creating one piece of content and then “squeezing it dry”.