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The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business, these searches represent a steady flow of potential customers who are looking for what you have to offer. A blog is an easy, cost-effective method of … [Read more...] about Blogging Basics: How to Get More Eyes on Your Website

They’re everywhere. YouTube. Facebook. Even Instagram and Snapchat! Live video is clearly the hottest thing since Facebook, and photographers in every niche are taking advantage by hosting their own videos. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, put … [Read more...] about 3 Tips for Better Live Videos

When you hear the word “copywriting” do you immediately think of long sales pages, never-ending sales pitches, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as a business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating … [Read more...] about Six Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)