Business Article

They’re everywhere. YouTube. Facebook. Even Instagram and Snapchat! Live video is clearly the hottest thing since Facebook, and photographers in every niche are taking advantage by hosting their own videos. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, put … [Read more...] about 3 Tips for Better Live Videos

When you hear the word “copywriting” do you immediately think of long sales pages, never-ending sales pitches, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as a business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating … [Read more...] about Six Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

It can be difficult to watch the lack of progress of so many promising photographers. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free business webinars, buy paid photography training, and sometimes even work with a mentor or two. And yet … [Read more...] about How to Turn a Dream Into a Workable Plan

As entrepreneurs, we constantly have to prove to our audience and customers that we are experts in our fields. This includes providing them valuable information, over and over again in a way that is educational, engaging, and entertaining. And each week, many of us have the struggle thinking of what to write about next, staring at a blank computer screen waiting for the … [Read more...] about Educate, Engage, & Entertain Your Clients With Amazing Content

Marketing your business is a constant process of creating, nurturing, and servicing client relationships. As entrepreneurs, we constantly have to keep the ball rolling, which requires a lot of time and energy. When it comes to a marketing plan, the same principle applies. But often times, we find ourselves at a standstill or even dropping the ball when it comes to our marketing … [Read more...] about Keeping the Ball Rolling: How to Keep Your Marketing Tactics Fresh and Relevant