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When you hear the word “copywriting” do you immediately think of long sales pages, never-ending sales pitches, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as a business owner, most of the content you produce could be called copywriting at […]

It can be difficult to watch the lack of progress of so many promising photographers. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free business webinars, buy paid photography training, and sometimes […]

As entrepreneurs, we constantly have to prove to our audience and customers that we are experts in our fields. This includes providing them valuable information, over and over again in a way that is educational, engaging, and entertaining. And each week, many of us have the struggle thinking of what to write about next, staring […]

Marketing your business is a constant process of creating, nurturing, and servicing client relationships. As entrepreneurs, we constantly have to keep the ball rolling, which requires a lot of time and energy. When it comes to a marketing plan, the same principle applies. But often times, we find ourselves at a standstill or even dropping […]

As an entrepreneur, we are addicted to our ideas. In fact, most of us feed off of them and relish in the thought of creating something new for our business. We love that as entrepreneurs we have the ability to create something new at any time, and it all starts with our brilliant business minds! […]