The Mastermind Event for Photographers Who Want to Level Up Their Business!
March 19th, 20th, & 21st 2019
Brought to you by:
Paul & Melissa Pruitt

We love technology. Where else can you connect with thousands of educators across the globe and get your fill of photography education?
But there is something really magical about Live events. Sometimes as photographers, we need to step out from behind the computer screen and get some face to face time with other like minded individuals, who are learning and in the business grind just like you.
An opportunity to get energized, re-inspired, motivated, and connected!
So we thought, let's do this.

Welcome to the Nail It & Scale It LIVE Mastermind!

This dynamic and interactive 3 day event in Claremont, North Carolina combines business strategy sessions with action taking implementation, focusing on marketing, sales, and attracting clients!
Here's the Best Part: You get to do this in an intimate group of like minded photographers, making this an exclusive event. AND as an active member of the Photographer Entrepreneurs Association this event is Absolutely FREE.
Yep, that's right. We believe in you, support you, and want to take care of you as one of our members. All you got to do is get there and the opportunity awaits! Not a member yet? Don't worry you still can come. Keep reading for more details!
Here's the bottom line:
This event is all about conversation, connection and community, so you can level up your photography business, by not just talking about what you are going to do, but putting pieces in place to DO IT, and have the support around you to get it done.
This Event is Perfect For You If...
You aren't attracting the clients you want, or you aren't attracting clients at all! (We want to help you book your schedule!)
You want to make more money (Duh) but you want to do it in a way that doesn't feel heavy or sacrifice all the important things (Family, Health..All the Things!)
You want to connect with other photographers because face it...it is a lonely world behind the lens!
You want to build momentum in your business, get re-charged and pumped and get clarity on your business so you can do what you do best..photography and servicing your clients!

The Agenda
Tuesday, March 19, 2019

Nail It & Scale It Mastermind Day 1
Join us for a full day of learning mind blowing marketing and sales secrets that are typically not talked about in our industry that will help you quantum leap your competition!
8:30am: Registration & Networking: We set aside 30 minutes for you to arrive, get checked in, and mix and mingle before we kick off.
9:00am: The Battle is Won Before You Even Step on the Field: How to prepare and position yourself through marketing so you attract the right clients
10:00am: Work It Session: Now that you are well equipped and know how to position yourself we'll focus on building momentum! In this implementation session, you'll put the strategies you learned into action so we can start attracting clients who value you and your photography!
10:30am: Networking Break: Here's the opportunity to talk shop with your fellow photographers!
10:45am: Mastermind Session 1: Time to split up into small groups and dive deep into your own biggest business challenges. We all will be providing support and advice, so that each person walks away with action items they can start implementing right away when they go home.
12:15pm: Q & A: We'll wrap up the morning sessions by answering any final questions before breaking for lunch
1:00pm: Lunch Break: Time to get fueled up! We have a list of recommended lunch spots. Grab a friend for lunch and talking shop!
2pm: Marketing Secrets Revealed: We will be showing you super ninja techniques we use to attract the wealth of clients that come to us!
3:15pm: Mastermind Session 2: Time to split up into small groups and dive deep into your own biggest business challenges. We all will be providing support and advice, so that each person walks away with action items they can start implementing right away when they go home.
4:30pm: Wins, Breakthroughs, and Q & A: We'll round out the day with a Big Q & A and also give the chance for everyone to share their biggest wins and takeaways from the day.
Evening Activities:
We'll continue the conversation over an informal dinner for those that would like to join us. More information on location and time will be given at the event.
Wednesday, March 20, 2019

Nail It & Scale It Mastermind Day 2
We have an exciting 2nd day of brainstorming, masterminding, and putting ideas into action. Our goal is to help you walk away from the day with a plan to skyrocket your business!
8:30am: Registration & Networking: We set aside 30 minutes for you to arrive, get checked in, and mix and mingle before we kick off.
9:00am: Packaging Your Expertise: It's not just being "a photographer" but "the photographer" when it comes to creating your brandand messaging.
10:00am: Work It Session: Now that you are well equipped and know how to position yourself we'll focus on building momentum! In this implementation session, you'll put the strategies you learned into action so we can start attracting clients who value you and your photography!
10:30am: Networking Break: Here's the opportunity to talk shop with your fellow photographers!
10:45am: Mastermind Session 1: Time to split up into small groups and dive deep into your own biggest business challenges. We all will be providing support and advice, so that each person walks away with action items they can start implementing right away when they go home.
12:15pm: Q & A: We'll wrap up the morning sessions by answering any final questions before breaking for lunch
1:00pm: Lunch Break: Time to get fueled up! We have a list of recommended lunch spots in walking distance from the venue. Grab a friend for lunch and talking shop!
2pm: Forecasting Your Financial Future: For a sustainable photography business, you must have income goals, a plan with actionable steps, and an understanding of your ideal client.
3:15pm: Mastermind Session 2: Time to split up into small groups and dive deep into your own biggest business challenges. We all will be providing support and advice, so that each person walks away with action items they can start implementing right away when they go home.
4:30pm: Wins, Breakthroughs, and Q & A: We'll round out the day with a Big Q & A and also give the chance for everyone to share their biggest wins and takeaways from the day.
Evening Activities:
We'll continue the conversation over an informal dinner for those that would like to join us. More information on location and time will be given at the event.
Thursday, March 21, 2019

Santa Experience Live
Join us for a full day of intense training where Santa Experience Course comes alive! Topics will include marketing your Santa Experience sessions, hiring Santa, set design, working with your Santa, day of logistics and more!
This day of training is open to Santa Experience Course Class of 2019 students only. If you are interested in attending and not a student yet, please ask us how you can join!
*Please Note: We may alter the schedule to make the event even more impactful for all attendees*
Meet Your Trainers

Paul Pruitt
Paul has personally taught tens of thousands of sales people around the world over the past 24 years about marketing, sales, branding, and more. He was a national trainer and speaker and traveled throughout the United States training salespeople in workshops, seminars, and from the stage. He and Melissa speak at national photography conferences including WPPI, Photo Plus Expo, Shutterfest, SYNC, Lightpro, regional PPA events, and more. He is the proud owner of a six figure producing professional branding and headshots photography business, his work has been featured in USA Today, Shutter Magazine, Rangefinder Magazine and other publications, and he is a published author for Entrepreneur.com.
Melissa Pruitt
Melissa is a NLP Practitioner, life coach, author, and speaker, who works with individuals seeking to create positive change in both their personal and professional lives. She is a two time published international best selling author (One of them is PROFITographers: Creating a Successful Photography Business, co-written with her husband Paul), contributor to the Huffington Post and TEDx speaker.

Here's What Else You Can Expect From the Nail It & Scale It Mastermind:

Offline Inspiration & Interaction
Again, the magic that happens with live events that you just can't duplicate online!
We keep this event intimate so you can have real conversations with other photographers in your industry on things that really matter to you in your business and in your life.
Our community is supportive and tight knit and that reflects into this live event.

Work It Sessions Plus Q & A with P & M
We are talking about real conversations, no fluff, no BS to give you business strategies that you can implement right away in your photography business.
These sessions will help you think bigger, and create a clearer plan of action for you to go home, make a bigger impact, attract the clients that YOU want and enjoy your life as a photographer entrepreneur!



Curated Small Group Masterminds
Featuring Melissa & Paul chiming in and floating around as you hash out your action plans with other photographers.
If you are craving personal feedback and guidance on your business, this is your opportunity to have dedicated time to focus on you and your photography business and soak in all the knowledge in the room.

Frequently Asked Questions
Where is the Event?
We are hosting the event at Tim Turnmire's Photography Studio: 4895 S Depot Street, Claremont, NC 28610.This professional studio offers some comfortable meeting areas for networking and a great shooting space for Santa Experience Live.
Is this event really FREE?
Yes!! You heard correctly. Our 2 day events that we typically hold range from $750-$1500, but this event is absolutely FREE for active members of the Photographer Entrepreneurs Association. We value and support you and want this to be another opportunity for you to grow and learn from. All you have to do is get here and the opportunity awaits!
What if I am not a member of the PEA? Or if I am not a Santa Experience Student? Can I still come?
Yes!! We would love to have you join us and other like minded photographers who want to attract more clients and grow their business! There are a couple of ways you can join us!
1.If you know of someone that is a member of the PEA, you can join them as their guest. We are sure they have already told you about the amazing community and the benefits of being part of the association and this is a great way to get introduced.
2.You can Become a Member of the Association! This will allow you to join us for this event and get all the benefits that are part of the association (Marketing & Email Templates, Premium Training, & More!). It's a no brainer to get all the benefits of this live event and all the other goodies the association offers.
3.You can also Become a Student of Santa Experience Course: Class of 2019. This will allow you to attend all 3 days of the Nail It & Scale It Mastermind, including Santa Experience Live! Please email santa@paulpruitt.com for more detailed information!
Can I record sessions of the event to watch/listen to later?
Because this is a participation event and we want to respect the privacy of all attendees at the event we don't allow any recording devices, either video or audio from any attendees. We are not planning on professionally recording the event ourselves but we do reserve the right to record some behind the scenes for promotional purposes and/or to take certain portions of the program and do a FB live for the membership community.
Can I just attend one day?
To get the full impact and experience of the event, we recommend attending all days and because this is a limited availability opportunity, priority will be given to those that attend both days.
What do I bring?
While paper and pens will be provided, feel free to bring your own notebooks for note taking. We also recommend bringing your laptop as we will be going online during portions of the training.
There will be a portion that will include portfolio building for Santa Experience Live so we recommend bringing your typical camera gear that you would on a shoot.
These items should stay in your possession at all times. We will not be responsible for any lost, stolen, or damaged gear.
I'm making my travel plans...help!
Claremont, North Carolina is located 1 hour from Charlotte Douglas Airport.
Hotels near Studio:
La Quinta Inn & Suites
1607 Fairgrove Church Rd SE, Conover, NC 28613
(828) 465-1100
Days Inn
1710 Fairgrove Church Rd SE, Conover, NC 28613
(828) 465-2378
Sleep Inn
1179 13th Ave Dr SE, Hickory, NC 28602
(520) 257-3136
Courtyard by Marriott
1946 13th Ave Dr SE, Hickory, NC 28602
(828) 267-2100
Fairfield Inn & Suites by Marriott
1950 13th Ave Dr SE, Hickory, NC 28602
(828) 431-3000
Crowne Plaza Hickory
1385 Lenoir Rhyne Blvd SE, Hickory, NC 28602
(828) 323-1000
Best Western Hickory
1520 13th Ave Dr SE, Hickory, NC 28602
(828) 323-1150
Hampton Inn Hickory
1956 13th Ave Dr SE, Hickory, NC 28602
(828) 624-2000
Hilton Garden Inn Hickory
1320 17th St Dr SE, Hickory, NC 28602
(828) 327-1000
What is the deal with food?
We will provide morning coffee and light breakfast items, as well as some light mid day snacks.
Lunch and dinner are your responsibility and we will give you recommendations of where to go.
My Photography Business isn't impressive enough or I am just getting started, will I fit in?
Our event is inclusive of every photographer, no matter what skill level or how many years, months, or days you have been in business. It is a judgment free zone and no matter where you are in your business, you already belong.
Can I bring a friend?
Yes and we encourage you do! As an active member of the Photographer Entrepreneurs Association you have a guest pass for one friend who is not a member. We encourage you to share this experience with photographers that you know could also use the support! Please let us know who you will be bringing as spaces are limited.
Professional etiquette: The purpose of the event is to create a safe, upbeat, and positive experience for all attendees no matter where they are in the journey of their photography business. Egos should be checked at the door. If for any reason, any attendee or guest is determined to be a nuisance or disruptive to the rest of the group, we reserve the right to have that individual removed at our discretion.
How Do I Reserve My Spot?
Fill out the Members Reservation Form to save your spot!
Simply click the button below and fill out the form to save your spot for the live event. We will email you back to confirm we received it.
We can't wait to see you!!