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At one point, every photographer will find themselves in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s […]

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest photography special or package Your helpful session tips That epic blog post you just wrote The trouble is, you only have about […]

Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on an inquiry call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you […]

Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He […]

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits. As photographer entrepreneurs, we are responsible for many moving […]