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Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity. However, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget about the ‘social’ part of social […]

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.  Think about it. Which would you rather […]

You’ve got a wealth of information in that beautiful brain of yours but are you using it to better serve your business? There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you increase the ways to share your knowledge, you can attract more […]

So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you. While that sounds […]

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business, these searches represent a steady flow of potential customers who are looking for what you have to offer. A […]

They’re everywhere. YouTube. Facebook. Even Instagram and Snapchat! Live video is clearly the hottest thing since Facebook, and photographers in every niche are taking advantage by hosting their own videos. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like […]