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We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a […]

The proof is in the pudding, or rather, the proof is in the Social Proof! If you want to earn top dollar for your photography services, it’s clear you’ll first have to become the go-to expert in your niche. The key is not to be a photographer in your marketplace, but “The Photographer”. Your job […]

It’s not enough to dream of success. It’s not even enough to set goals. The only way to truly achieve your dreams and build the photography business you’re meant to build is to sit down and just do it. And that’s where many of us…well, fail is a strong word. But it’s the doing that […]

The perfect work day, the unicorn for the productive entrepreneur. You’ve read numerous articles about the most successful entrepreneurs who map out their day to the tee. They have time designated for a morning meditation, an invigorating workout to get their blood pumping, and a healthy breakfast. They have systems set in place to know […]

Anyone that knows us, understands that we are huge networking geeks. We love learning about people and think our backgrounds in sales and psychology has a big part to do with this. Networking is an activity that can boost your photography business substantially. It puts your face to your brand. You become the go to […]

Malcolm Gladwell, author of The Tipping Point, defines tipping point as “The moment of critical mass, the threshold, the boiling point”. For entrepreneurs this is relevant with the way they brand, market, and do their day to day duties in their business. It is the little things that you do now that make a big […]

Remember the rush you would get as a child when it was time to plan for your birthday? It was the event you looked forward to all year and each time there was a special theme to plan for. Superheros, princesses, sports, and music were just some of the themed birthday parties we personally attended […]