If you want to earn top dollar for your photography services, it’s clear you’ll first have to become the go-to expert in your niche. The key is not to be a photographer in your marketplace, but "The Photographer". Your job is to own a piece of your potential client's mind, so when they think of a photographer, they think of you. In this episode of Tog Talks, Paul and Melissa … [Read more...] about Social Proof
Build a Business, Not another Job
There is a big difference between running a business and being self-employed. Unfortunately, many entrepreneurs run into the trap of running their business with a self-employment mindset. In this Tog Talks episode, Paul and Melissa discuss the difference between a self-employment attitude and a business owner attitude and 3 simple ways to not only shift your mindset, but … [Read more...] about Build a Business, Not another Job
Fear-Based Decisions Are Bad for Business
At one point, every photographer will find themselves in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you … [Read more...] about Fear-Based Decisions Are Bad for Business
Email Subject Lines That Increase Your Open Rates
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest photography special or package Your helpful session tips That epic blog post you just wrote The trouble is, you only have about two seconds to entice a reader to open … [Read more...] about Email Subject Lines That Increase Your Open Rates
How to Be Great at Sales..Even When You Hate It
One of the most important things to study is sales. Yet there are many of us that HATE it. Why? One reason is because our society gives negative portrayals of selling..aka the sleazy, slimy salespeople. Selling is a critical skill, because like it or not, everyone has to sell to succeed. In this training, Paul & Melissa will share their top sales tips that you can begin using … [Read more...] about How to Be Great at Sales..Even When You Hate It