Business Article

Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He watered and fertilized and protected his fragile crops from pests and … [Read more...] about Need More Clients? Think Like a Farmer

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even the color … [Read more...] about How Well Do You Really Know Your Ideal Client?

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits. As photographer entrepreneurs, we are responsible for many moving parts. And most of it involves more than the … [Read more...] about 5 Business-Killing Mistakes You’re Making Every Day

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a more subtle approach, you might even find that you generate more … [Read more...] about The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

The proof is in the pudding, or rather, the proof is in the Social Proof! If you want to earn top dollar for your photography services, it’s clear you’ll first have to become the go-to expert in your niche. The key is not to be a photographer in your marketplace, but "The Photographer". Your job is to own a piece of your potential client's mind, so when they think of a … [Read more...] about The Art of Social Proof