Business Article

As an entrepreneur, we are addicted to our ideas. In fact, most of us feed off of them and relish in the thought of creating something new for our business. We love that as entrepreneurs we have the ability to create something new at any time, and it all starts with our brilliant business minds! But nothing makes us more upset than getting a brilliant idea, and then losing … [Read more...] about No Idea Left Behind: How to Organize & Implement All of Your Brilliant Business Ideas

Whether you are reading this at the beginning of the year, mid year, or at the end, you may be at a point in your business where you are feeling stagnant or even burned out. We have all been there. It all comes back to attracting the right clients to your photography business, and for many of us, this is where we find ourselves stuck. How do you know it’s time to upgrade … [Read more...] about Mid Year Check-In: Level up Your Business

At one point, every photographer will find themselves in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you … [Read more...] about Fear-Based Decisions Are Bad for Business

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest photography special or package Your helpful session tips That epic blog post you just wrote The trouble is, you only have about two seconds to entice a reader to open … [Read more...] about Email Subject Lines That Increase Your Open Rates

Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on an inquiry call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you share a new image on social media, you’re making a sales pitch. And you’re probably pretty good … [Read more...] about Sales Tips for Reluctant Sales People